Not Your Father’s Root Beer

Execution:

Factory 360 created a consumption culture via a laser focused national on-premise and off-premise sampling program that leveraged Not Your Father’s Root Beer’s brand essence. The sampling program traveled to 14 markets and educated bar staff on the unique and premium stance for NYFRB and its compelling point of difference.

The consumer engagement involved our “relaxed” attired brand ambassadors handing out samples and playing quick interactive card games with consumers where they could would win premiums ranging from branded, hacky sacks, bottle openers, match books and beer mugs.

Utilizing our proprietary photo app, FactorySnap, we were able to collect customizable consumer surveys and take unique photos/GIFs of consumers with mustaches and props. Through Factory 360’s back-end, the client was able to track and measure consumer’s social behavior from the program in real-time.

Results:

Distributed a total of 40,682 samples in three weeks and averaged 6 six-packs sold per off-premise sampling event. The program garnered over 1 million social media impressions.