We developed a personalized label program for Chateau Souverain that would launch during the holiday season when gifting and wine orders are at their peak.
Our online platform enabled users to personalize their own Chateau Souverain labels. We created bespoke content that brought the personalized labels to life for the occasion the user selected, and after placing their order on the microsite, users were able to share the content socially.
We developed a Home Design/Home Entertainment Influencer plan to drive awareness for the program, and drive traffic to the microsite.
This, combined with a social implementation plan, label production and fulfillment, and community management showcased a genuinely integrated campaign.
Generated 5,000,000 social media impressions through our influencer plan
Over 5,000 personalized label orders in 2 months