Tourism
Experiential Concepting
Environmental Design
Production & Logistics
Installation
Create a life-size game called Kissimmee Land where people are the game pieces, moving through a variety of photo moments that highlight event partners and showcase the wide variety of adventures that Kissimmee has to offer.
This life-size game board unfolded at two prime locations: St. Pete Pier and Tampa's Sparkman's Wharf, drawing in natural foot traffic and attracting attendees who discovered it through social media. Three-dimensional structures created an immersive experience for over 5,000 participants, guiding them through the colorful path to explore five destination photo moments featuring Kissimmee's renowned attractions, including SeaWorld, Gatorland, Wild Florida, Jeeves, and Revolution Adventures.
The interactive game board incorporated prompts like "Left foot hop to green" and "Crawl to blue," accompanied by educational facts about each partner. Each destination photo op was enhanced with custom props, such as ATVs placed on custom-fabricated red boulders and the airboat surrounded by waves and natural grasses, creating a realistic water gliding effect.
As the game concluded, guests eagerly rolled the dice, vying for prizes ranging from day passes to SeaWorld, Gatorland, and Wild Florida to branded plushies and the chance for a multi-night stay at one of Kissimmee's luxury rental homes.
40,000 Total impressions with park attendees
5,000 Kissimmee Land game players
2,500 Prizes distributed, including tickets to SeaWorld, Gatorland, and Wild Florida
5 Partner photo ops
20+ Media coverage from around the globe
2.8 Mil Digital impressions, with 464,000 unique users reached
13,452 Clicks to site