La Marca

Rooftop Experience


La Marca wanted to drive awareness and position themselves as the celebratory prosecco for female millennials.


We created an experience demonstrating that by adding La Marca, everyday moments can be transformed into elevated and aspirational, yet accessible, occasions. We transformed account locations into La Marca poolside experiences that included sampling, brunch bites, brand education and two unique photo opportunities to create perfect instagrammable moments. By designing an experience toolkit, the sales team were able to easily scale the experience locally, and Factory360 executed the larger program across numerous hotel rooftops from Los Angeles to New York.


275K Social impressions
31% Average photo share rate
Exceeded sampling & sales goals by 50%