La Marca

Rooftop Experience

Interactive experiential event of a full service production scale and design for the brand’s launch across 21 key markets.

Food & Drink

Environmental Design
Experiential Marketing
Graphic Design
PR Strategy
Tour Management

The Ask

La Marca wanted to drive awareness and position themselves as the celebratory prosecco for female millennials.

The Experience

The Experience

We created an experience demonstrating that by adding La Marca, everyday moments can be transformed into elevated and aspirational, yet accessible, occasions.

We transformed account locations into La Marca poolside experiences that included sampling, brunch bites, brand education and two unique photo opportunities to create perfect instagrammable moments.

By designing an experience toolkit, the sales team were able to easily scale the experience locally, and Factory360 executed the larger program across numerous hotel rooftops from Los Angeles to New York.


275K Social impressions
31% Average photo share rate
Exceeded sampling & sales goals by 50%