Boohoo.com was looking to increase brand awareness and sales in the U.S. among a 16-24 year old female audience. We were to implement a new approach via event sponsorship and PR pop-up stores that would leverage engagement with boohoo’s target audience and generate buzz.
To engage boohoo.com’s target audience and increase sales we created and executed a 6 week college mobile tour for back to school that traveled to 15 California college campuses. Our pop-up trailer was designed to be visually engaging and carry boohoo.com’s latest fashions. Consumers were able to try on clothes and shop on mobile kiosks in the trailer—their purchases were shipped directly to them. Outside of the mobile pop-up consumers could play water pong to win premiums and take photos with college fashion influencers. The tour was followed up with a physical pop-up store in UCLA.
Boohoo.com surpassed fall year sales goal by Q2
Increased brand awareness among college age consumers in California through press, TV, print, bloggers, and college influencers