The task was to build and develop a campus program to launch and highlight the versatility and boldness of the new UGG Sports Yeah Slide.
From colorful tone-on-tone product displays to a larger-than-life foam pit inspired by the foam from the shoe, students were invited to take a break from finals week with UGG and get a pair for themselves.
Part of the program included social programming with student athletes as influencers to expand the awareness beyond the footprint.
This content lives on the UGG site – “Meet the Talent.” The program featured athletes from University of Miami, University of Michigan, University of Tennessee and Louisiana State University.
120k Social Impressions
5,000 Student Attendees
1190 Photos Taken