Deckers UGG

Sport Yeah

An on-campus pop-up activation for the vibrant new Sport Yeah! Slides by UGG, bringing a dose of fun-filled photo opps for university students during finals week.


Environmental Design
Experiential Concepting
Production & Logistics
Venue Scouting

The Ask

The task was to build and develop a campus program to launch and highlight the versatility and boldness of the new UGG Sports Yeah Slide.

The Experience

The Experience

From colorful tone-on-tone product displays to a larger-than-life foam pit inspired by the foam from the shoe, students were invited to take a break from finals week with UGG and get a pair for themselves.

Part of the program included social programming with student athletes as influencers to expand the awareness beyond the footprint.

This content lives on the UGG site – “Meet the Talent.” The program featured athletes from University of Miami, University of Michigan, University of Tennessee and Louisiana State University.


120k Social Impressions
5,000 Student Attendees
1190 Photos Taken