Develope an interactive program that focused on educating on common problems in the manufacturing industry and how Salesforce has a solution to each.
We created different work stations that were used to show manufacturers how they could take advantage of new technologies and shift from a product focus to a customer first mindset that accelerates growth. We secured unique venues that would attract the target audience such as History Heinz Center (Pittsburgh), US Bank Stadium (Minneapolis), Paul Brown Stadium (Cincinnati) and Ford Field (Detroit). We also secured legendary NFL players such as Rocky Bleier (Steelers), Lomas Brown (Lions), “Ickey” Woods (Bengals) and Paul Krause (Vikings). For the brand experience we designed an environment that would reflect Salesforce’s National Parks campaign using handcrafted stations and a chic campsite look and feel. Upon arrival guests were given agendas, name tags, and told how they could win various prizes throughout the night.
537 Total RSVPs
303 Total attendance
Pittsburgh event alone resulted in $400,000+ in new business for Salesforce