A sizzling summer concert festival in Los Angeles celebrating National Frozen Drink Day with Taco Bell’s latest fruity freeze flavor and grooves by Stephen Sanchez.

Technology / Food & Beverage

Experiential Concepting

Event Design

Event Production

Logistics & Permitting

The Ask

To transform a Taco Bell parking lot into a summer concert festival celebrating National Frozen Drink Day while promoting the launch of the new Watermelon Berry Lemonade Freeze.

The Experience

The Experience

To set the summer in motion, interactive invitation boxes were delivered to local LA influencers with surprise invitations frozen inside a block of ice, prompting them to break it open. The Grubhub and Taco Bell brands were blended together through a vibrant & zesty event identity, playing up fruity design motifs of the newly launched freeze drink.

We kicked off the intimate event with a VIP meet & greet with headliner Stephen Sanchez, exclusively for lucky Grubhub+ and Fire! Tier Members. Diners grubbed on complimentary Taco Bell favorites, stayed refreshed with freezes and cocktails, all while vibing out in the uber colorful lounge to DJ Alex Chapman.

Throughout the event, guests picked out some epic ink at Tasteful Tatts, a foodie-fied temporary tattoo station. Brand Ambassadors handed out exclusive swag items like sunglasses, bucket hats, & bandanas designed to keep everyone looking fresh. We closed the night out with an intimate performance by Stephen Sanchez.


+1mm social impressions

4.2k+ Eventbrite Clicks

200+ Freezes Sipped

640 Premiums Handed out

847  Cocktails Served