To transform a Taco Bell parking lot into a summer concert festival celebrating National Frozen Drink Day while promoting the launch of the new Watermelon Berry Lemonade Freeze.
To set the summer in motion, interactive invitation boxes were delivered to local LA influencers with surprise invitations frozen inside a block of ice, prompting them to break it open. The Grubhub and Taco Bell brands were blended together through a vibrant & zesty event identity, playing up fruity design motifs of the newly launched freeze drink.
We kicked off the intimate event with a VIP meet & greet with headliner Stephen Sanchez, exclusively for lucky Grubhub+ and Fire! Tier Members. Diners grubbed on complimentary Taco Bell favorites, stayed refreshed with freezes and cocktails, all while vibing out in the uber colorful lounge to DJ Alex Chapman.
Throughout the event, guests picked out some epic ink at Tasteful Tatts, a foodie-fied temporary tattoo station. Brand Ambassadors handed out exclusive swag items like sunglasses, bucket hats, & bandanas designed to keep everyone looking fresh. We closed the night out with an intimate performance by Stephen Sanchez.
+1mm social impressions
4.2k+ Eventbrite Clicks
200+ Freezes Sipped
640 Premiums Handed out
847 Cocktails Served