Moët & Chandon

La Mini Fete Moët

Experiential and environmental design, tour management, sampling, and social media for Möet & Chandon’s campaign, “La Mini Fete Moët” in New York City and Los Angeles.

Food & Drink

Environmental Design
Experiential Marketing
Graphic Design
Tour Management

The Ask

Möet & Chandon was looking to create an on-premise experiential program for the Moët Mini bottle that would excite and recruit millennial consumers in key markets.

The Experience

The Experience

We tapped into the current trend of high/low pairings to design upscale activations targeting Millennials. We used the theme of a mini carnival “La Mini Fete Moët” to develop an experiential campaign through the lens of “approachable indulgences” in key accounts.

The experience included a custom ring toss made of Moët champagne bottles, magnetic dartboard, custom gold dart board, mini popcorn machine, and a custom tattoo station.


1.4M Social media impressions
41% Average photo share rate
2.7K Premiums distributed
5K+ Interactions with local merchants
$132,960 Estimated bottle sales