Grubhub

LCS Finals Chicago

A foodie fan zone for the LCS Fall Finals, brought to life with a giant meatball sling-shot, League of Legends photo opps, Grubhub swag, and a king-of-the-hamburger high striker.

Brand Activation

Environmental Design
Experiential Concepting
Production
Staffing

The Ask

Create a gamer-friendly experience at Feeding Frenzy delivered by Grubhub for the 2022 LCS Championship.

The Experience

The Experience

For the Summer LCS Finals 2022, we foodiefied a fan zone for gamers and League of Legends fans at United Center in Chicago.  The Grubhub lounge featured a giant meatball sling shot, awarding bullseye winners with gamer-friendly swag.

Takeout-favorites were featured within our lounge seating pods and across all visuals and bleachers, giving gamers a premium site line for stage programming. A “King of the Hamburger” high striker tested guest’s strength, providing a little friendly competition.

Our popular League of Legends pizza box throne made fans the hero of the game, where they could capture their favorite virtual world alongside food-inspired weapons including a Chicago dog sword, a cheese axe, and pizza shield.

Results

In Progress