Create a gamer-friendly experience at Feeding Frenzy delivered by Grubhub for the 2022 LCS Championship.
For the Summer LCS Finals 2022, we foodiefied a fan zone for gamers and League of Legends fans at United Center in Chicago. The Grubhub lounge featured a giant meatball sling shot, awarding bullseye winners with gamer-friendly swag.
Takeout-favorites were featured within our lounge seating pods and across all visuals and bleachers, giving gamers a premium site line for stage programming. A “King of the Hamburger” high striker tested guest’s strength, providing a little friendly competition.
Our popular League of Legends pizza box throne made fans the hero of the game, where they could capture their favorite virtual world alongside food-inspired weapons including a Chicago dog sword, a cheese axe, and pizza shield.