Design a series of experiences for Instagram’s Dale Tú Creator Program that feel culturally-resonant and successfully drive deeper connections amongst the creators and with the brand. Each experience should feel curated to location and context.
We designed a vibrant and interactive dinner event that celebrated the bold voices of the Dale Tú creators and their Latinx heritage. Elevating a West Hollywood venue’s patio and dining environments. We engaged guests with reel-worthy elements including a polaroid photo moment, exclusive Latinx-created AR filters, a live artist, a vintage television display showcasing culturally relevant Latinx videos.
Creators connected together over Latin bites & spicy cocktails while vibing out to DJ Orange Calderon all night long.
Topping off the occasion was a lively performance by Dominican artist and Dale Tú Creator PAME, whose music brought the community closer.
60 Guests Registered
58 Guests Attended
100+ polaroid photos taken at photo vignette
100 + scans to the unique AR filter experiences