Instax Fujifulm

Instax JOY Tour

A playful mobile pop-up tour sparking smiles all along the West Coast, featuring colorful inflatable sculptures and picture-worthy photo vignettes.

Mobile Tour

Mobile Vehicle Management

Tour Management & Production

Environmental Design

Experiential Concepting


The Ask

Design and manage a 20-stop tour from Washington to Texas that showcases Instax’s fan-favorite photography products with interactive and joyful photo opps.

The Experience

The Experience

We kicked off a West Coast tour bringing smiles to festivals, concerts, surfing competitions, and local celebrations through a cheery and exploratory mobile pop up experience. The new Instax Mini 12 took center stage alongside other Instax camera models and printers, curated within a custom-designed display unit splashed with color.

A prismatic installation of warped mirrors provided capture-worthy selfie moments and surprise shelving nooks revealed custom stickers, localized postcards, and a sweepstakes entry to win a free camera. Easter egg QR codes provided the ultimate Summer Playlist inspired by the joyous moments Instax captures.

Outside the vehicle, a playground of inflatables provide one-of-a-kind photo opps amongst the energy of the surrounding festival. Before departing, guests receive a special treat - an Instax-shaped 3D popsicle available in six delectable flavors.


Estimated Guest Count: 140k

Estimated Images Taken: 105k