SXSW Music Festival


Inspire festival patrons of SXSW to become habitual users of the PayPal app. We leveraged the natural overlap of tech and music in Austin to engage festivalgoers with special PayPal experiences during SXSW.


We staged a takeover of an iconic downtown music venue by mixing Austin’s staple decor with artful interpretations of PayPal’s signature colors. Attendees enjoyed one of the week’s most talked about shows featuring MS MR and the campaign delivered significant touch points that promoted the PayPal app, local merchant integration, and wide scale acceptance.


20,000 RSVPs
5,520 PayPal transactions
8.1M Social impressions
Generated 3,200 interactions with local merchants


Connecting People with Premium Pop-ups