SXSW Music Festival

Activation strategy and production for PayPal at Austin’s annual SXSW music festival in Austin, Texas.


Graphic Design
Tour Management

The Ask

Inspire festival patrons of SXSW to become habitual users of the PayPal app. We leveraged the natural overlap of tech and music in Austin to engage festivalgoers with special PayPal experiences during SXSW.

The Experience

The Experience

We staged a takeover of an iconic downtown music venue by mixing Austin’s staple decor with artful interpretations of PayPal’s signature colors.

Our Grubhub Refueling Station welcomed guests in, complete with a custom claw machine giving fans a chance to win one of many gamer prizes, accessed only by inserting a gold coin redeemed through ordering food at our local food trucks.

Attendees enjoyed one of the week’s most talked about shows featuring MS MR and the campaign delivered significant touch points that promoted the PayPal app, local merchant integration, and wide scale acceptance.


20,000 RSVPs
5,520 PayPal transactions
8.1M Social impressions
Generated 3,200 interactions with local merchants