Factory360 created a mobile ESPN broadcasting center, directed towards a Hispanic audience, that traveled to the major professional soccer matches across the US.
The mobile broadcasting center traveled to every corner of the country, including Los Angeles, New York City, Miami, Chicago, Atlanta, San Jose, Denver, and Dallas. The activation featured ESPN on-air talent, and provided viewers with a chance to meet their favorite broadcaster. At every activation, we acquired user data through email capture and SMS communications. To encourage real engagement, this was an opt-in program, so as to optimize continued ESPN messaging.
500,000 people attended the activation tour
Garnered 4.5 million impressions across all media
20,000 email opt-ins captured