UGG

SPORT YEAH

Ask

The task was to build and develop a campus program to launch and highlight the versatility and boldness of the new UGG Sports Yeah Slide.

Experience

From colorful tone-on-tone product displays to a larger-than-life foam pit inspired by the foam from the shoe, students were invited to take a break from finals week with UGG and get a pair for themselves.

Part of the program included social programming with student athletes as influencers to expand the awareness beyond the footprint. This content lives on the UGG site – “Meet the Talent.” The program featured  athletes from University of Miami, University of Michigan, University of Tennessee and Louisiana State University.

Results

120k Social Impressions
5,000 Student Attendees
1190 Photos Taken

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