The Tastiest Tailgate at the Chick-fil-A Peach Bowl & CFP

Chick-fil-A’s Tastiest Tailgate brought fans at the College Football Playoffs into a high-energy, immersive sampling experience celebrating new Frosted Sodas and Floats. Kicking off at the Peach Bowl Fan Fest and expanding at National Championship Playoff Fan Central in Miami, the activation transformed each space into a backyard-style tailgate hosted by the iconic Chick-fil-A Cows.

Sector

Food and Beverage

Mobile Tour

Sports

Capabilities

Experiential Marketing

Graphic Design

Mobile Vehicle Management

Sampling

Styling

Production & Logistics

The Ask

Create a scalable sampling experience for college football fans to taste Chick-fil-A’s new Frosted Sodas and Floats, leveraging operator-owned Treat Trucks at the Chick-fil-A Peach Bowl Fan Fest and College Football National Championship Playoff Fan Central.

The Experience

College Football fans sampled Coca-Cola Floats and Frosted Coca-Cola from turf-lined treat trucks.

Then jumped into playful, football-inspired games including Plinko, cow-themed guessing challenges, and team competitions pitting Floats against Frosteds.

Branded bleacher seating and a Jumbotron featuring treat truck operators added photo-worthy moments and stadium energy, creating a fan-forward experience that kicked off Chick-fil-A’s College Football Playoff journey and carried it through the championship.

Results

Confidential