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Logistics & Coordination
Kick off a tennis event in New York with a hands-on youth workshop in the South Bronx, led by pro players, followed by an exclusive evening celebration to honor Lacoste ambassadors.
We transformed a Bronx tennis court into a Lacoste-branded hub for aspiring young players, where local youth trained with pro coaches on drills and fundamentals. While the kids worked on their skills, Lacoste influencers faced off in a thrilling match, creating a day of intense practice and star power that gave Bronx youth a unique opportunity to engage with the sport they love.
As the sun set, Dumbo House became the ultimate tennis paradise for our Le Club event, featuring an exclusive lineup of tennis legends, including Novak Djokovic. Live DJ’d tunes set the vibe while guests snapped pics against the stunning Brooklyn Bridge backdrop.
The pool area was transformed into a splashy “tennis court,” complete with a branded net. We honored Lacoste ambassadors with special photo moments showcasing their jerseys, and even printed film strips from a photo setup featuring real rackets as a custom backdrop. We had a blast joining tennis and luxury in the heart of Brooklyn!
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