Entertainment
Environmental Design
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Production & Logistics
Logistics & Coordination
Lacoste tasked Factory360 with hosting a spectacular launch event for the 2024 Miami Open, followed by a day of hands-on learning with influencers and tennis pros.
To kick off the 2024 Miami Open, Factory360 curated an unforgettable Lacoste launch event at the exclusive Miami Soho Beach House. Tennis icon Novak Djokovic and top influencers from around the globe joined us to celebrate in the pool area, which we transformed into a fully Lacoste-branded experience.
A tennis court graphic was added within the pool, complete with floating Lacoste crocodiles to create a visually striking space that immersed guests in the brand’s essence. At the heart of the party, a towering 10-foot gold crocodile sculpture stole the spotlight, while lively DJs set the mood and a stylish photo booth let guests capture the moment and take home chic memories.
Day 2 featured an intimate influencer event featuring Lacoste tennis pros, Twins of Miami, who offered hands-on, personalized tutorials. Influencers from Madrid, Paris, London, and Mexico City mingled and enjoyed refreshments against the backdrop of a Lacoste tennis court in the beautiful Florida Keys.
95% of invited guests attended
Appearances by Novak Djokovic, Grigor Dimitrov, and Daniil MedvedevÂ
200+ welcome drinks
500+ photo booth pics
3 courts
15+ influencers