Mobile Tour
Mobile Vehicle Management
Production & Logistics
Staffing
Tour Management
Captivate consumers with an eye-catching mobile activation, full of engaging interactive INSTAX experiences. Pop up across cities and feeds to garner the attention of influencers and passersby, sharing the INSTAX joy.
Factory360 outfitted a mobile truck with custom, whimsical inflatables in vibrant INSTAX designs. As guests stepped into the lens of the enormous inflatable INSTAX camera, they found themselves immersed in a colorful world of INSTAX joy.
Inside the truck, guests explored product displays, snapped photos with INSTAX cameras, and contributed to a collaborative photo wall. True to INSTAX’s playful brand identity, colorful photo ops were available at every turn for guests to snap fun photos and take home personalized, printed souvenirs. From the swag-filled claw machine to the giving-themed gum ball machine, every activity was designed to celebrate the many ways we can share and receive joy.
To celebrate the launch of the INSTAX MINI Link 3, we turned Bryant Park into a vibrant playground of creativity! Guests explored the new product’s features through colorful photo ops and other fun interactions. As a souvenir, each visitor took home a pocket-sized picnic blanket—perfect for a sunny day in the park—and a fun NYC-themed postcard. To top it all off, we partnered with a local business to offer refreshing popsicles, giving everyone a sweet way to cool down while snapping pics and making unforgettable summer memories.
8,900 photos taken
12,300 guests
4,000 giveaways
161,648 Instagram impressions