Project Type: On/Off Premise Sampling
Client:Not Your Father’s Root Beer
- 40,682 Samples Distributed in three weeks
- Averaged 6 six-packs sold per off-premise sampling
- Samplings generated over 1MM social impressions
After becoming the fastest-selling new product in the craft beer category, Not Your Father’s Root Beer wanted to distance itself from the FMB category.
To build off its momentum we created a laser focused national on and off premise sampling program that would expand distribution, drive trial and make NYFRB a leader in the space.
The sampling program traveled to 14 markets and educated bar staff on the unique and premium stance for NYFRB. The consumer engagement involved our brand ambassadors handing out samples and playing quick interactive card games with consumers where they could would win various premiums.
Utilizing our proprietary photo app, FactorySnap, we were able to collect customizable consumer surveys and take unique photos/GIFs of consumers that leveraged NYFRB brand essence. Through Factory 360’s back-end, our client was able to track and measure consumer social behavior from the program in real-time.