Project Type: On-Premise Activation
Client:Moët & Chandon
- Average photo/GIF share rate of 41%
- Over 1.4MM Social Impressions
- Secured incremental distribution points for the Moët Mini bottle
Moët & Chandon wanted to engage Millennials in the on-premise while driving trial and social engagement around the new Moët Mini bottle
To counter these challanges we developed a strategic positioning around the idea of “Mini Moët Moments” to convey to consumers that they should celebrate the little things in life and not only order champagne for special occasions.
By tapping into the current hot trend of high/low pairings we were able to bring Moët Mini to consumers to 5 cities through the lens of approachable indulgences. We recretaes fun midway games and food pairings featuring the Moët Mini. Interactive touch points included a custom ring toss made of Moët champagne bottles, magnetic dartboard, cotton candy, mini popcorn machine, and a custom tattoo station.
Using our proprietary photo app, factorySnap, consumers were “Shrunk” to miniature size in a novelty picture or GIF interacting with giant Moët bottle props.