B2B
Experiential Marketing
Production & Logistics
Influencer Marketing
Creative Concepting
Staffing
Installation
Create a launch event for the new INSTAX Mini99 that grabs influencer attention and encourages content creation. Curate photo-ready F&B and content moments for guests to experiment with the camera’s color filters and effects while creating content for their social feeds.
We celebrated the launch of the new INSTAX Mini99 camera with larger-than-life photo moments and colorful, hands-on installations in a space designed to let the camera’s unique filters shine.
Each photo moment was decked out with trendy textures like shiny metallics and dichroic film, capturing and reflecting sunlight hues as guests customized their personal photo backdrop and learned about the new filters.
Hosted in the Penthouse of The Standard in the East Village, guests were greeted with a branded Baggu swag bag and their own INSTAX Mini99 to experiment with throughout the night. They snapped pics and played with the camera’s light effect features against all kinds of backgrounds while sampling delicious treats and cocktails inspired by the camera. Our DJ filled the evening with killer beats to keep the party going as guests captured the event in an array of color.
17.9M Social Media Impressions
31 Scoped Influencers
78 Total Guests