Miami Beach Pop Up

Sun Bum

Sun’s Out, Bum’s Out! We teamed up with Sun Bum to host an unforgettable pop-up event set against the backdrop of Miami's iconic beach scene. Within both Miami Swim Week and Skin Cancer Awareness Month, we focused on fun while spreading the spirit of sun safety.

Sector

Entertainment/Education

Capabilities

Production

Logistics

Permitting

Installations

The Ask

Create a pop-up event on Miami Beach for Sun Bum to encourage sunscreen usage during Miami Swim Week and Skin Cancer Awareness Month.

The Experience

During Miami Swim Week and Skin Cancer Awareness Month, we hosted a pop-up event on Miami Beach to provide free SPF and sun safety education to beach-goers.

Sun Bum’s mascot, Sonny – a 16 foot inflatable gorilla – was visible from miles away, drawing in significant attention and excitement.

Attendees enjoyed games, live music, exclusive swag bags, and (of course!) plenty of sun safety products from Sun Bum. This pop-up created lasting impressions and generated social media buzz, reinforcing Sun Bum's reputation as a trusted, fun-loving brand.

Results

2000+ attendees

5500 free products distributed