This booth stood out among them all with its prime location at the SREcon in Amsterdam, with a lenticular wall that revealed various messages from various vantage points. The function of the space was to showcase Jeli’s products and merchandise. We encouraged brand interaction through problem-solving riddles that represented what Jeli does. The one who solved the riddle became an honorary Jeli bean by winning bean-shaped headphones. All participants received a vibrant-colored notebook, matching pen, and a branded wire holder for their desks.