Oatly

Headcount

Oatly teamed up with HeadCount to generate buzz and encourage voter registration ahead of the 2024 presidential election.

B2C

Event Production

Photography

Mobile Vehicle Management

Production & Logistics

The Ask

Create an engaging and buzz-worthy experience with Oatly and Headcount to spark awareness in NYC and motivate voter registration ahead of the 2024 presidential election.

The Experience

The Experience

We hit the streets of NYC in an Oatly branded ice cream truck to encourage voter registration and promote environmentalism ahead of the upcoming election. New Yorkers were pleasantly surprised with free Oatly soft serve, stickers, and pins, all with messaging that encouraged them to register to vote, while emphasizing climate consciousness.

This activation showcased Oatly and Headcount’s authentic commitment to both civic duty and sustainability. By creating a fun and welcoming environment for all, we sparked meaningful conversations on the importance of voting and making climate-conscious choices, without promoting any specific political agenda.

Results

1500 soft-serve samples (46 gallons!)

2000 pins & stickers given