League Championship Series

A foodie-centric Grubhub experience at the Feeding Frenzy League of Legends Championship watch party.

Brand Experience

Creative Concepting
Environmental Design
Event Production

The Ask

Create a gamer-friendly experience at Feeding Frenzy delivered by Grubhub for the League of Legends Championship watch party.

The Experience

The Experience

For LCS 2021, we worked with Grubhub to bring to life an eye-catching and engaging experience for gamers and League of Legends fans, taking place at the Prudential Center in New Jersey.

Our Grubhub Refueling Station welcomed guests in, complete with a custom claw machine giving fans a chance to win one of many gamer prizes, accessed only by inserting a gold coin redeemed through ordering food at our local food trucks.

Our lounge was decked out with foodie seating pods and cheeky messaging to encourage safe outdoor gathering, connecting with gamers, and indulging in local bites. Our League of Legends pizza box throne made fans the hero of the game, where they could capture their favorite virtual world alongside food-inspired weapons including a cheese axe, pizza shield, and hot dog sword.


250 League of Legends Gamers
2M+ Virtual Views
450 Claw Machine Prizes Won