Mobile Tour
Mobile Vehicle Management
Production & Logistics
Staffing
Tour Management
Building on the success of INSTAX's East Coast summer tour, we were tasked with creating an equally enchanting holiday experience for the West Coast.
The Gift the Joy tour reimagined the super successful INSTAX summer tour into a festive winter celebration that spread holiday magic. At the heart of the experience was a holiday-themed truck, crowned with a giant bow and camera-shaped inflatables, offering irresistible shaped photo moments at every stop.
Guests stepped through the lens of an enormous instax® Mini 12 camera to discover interactive activities, explore product displays, and capture memories using INSTAX cameras.
At a DIY charm-making station, guests personalized charms to accessorize their Instax cameras or phones. Holiday-themed Instax frames and custom cookies added a delightful touch, creating a joyful and unforgettable experience for all!
3 locations 9 event days
37,880 film photos taken
49,700 total guests
10-12 estimated dwell time
745,369 influencer impressions