Garden of Life

Go for the GOL

Ask

Launch Garden of Life’s clean, nutrition bars with an activation space that captures attention and strategically stand out at the event space.

Experience

We targeted the audience most receptive to Garden of Life’s message of science-based, organic, non-GMO nutrition, and analyzed their event attendance to select event partners – Warrior Dash and Wanderlust. There, we created a customized footprint, with product sampling, giveaways, activities, and information points integrated throughout.

Results

5K+ GOL samples distributed in the first two weekends
Thousands of stickers, tattoos, and seed packets distributed
Overwhelmingly positive audience reactions
Average dwell time just over 5 minutes

Evian

Trip to the French Alps