Launch Garden of Life’s clean, nutrition bars with an activation space that captures attention and strategically stand out at the event space.
We targeted the audience most receptive to Garden of Life’s message of science-based, organic, non-GMO nutrition, and analyzed their event attendance to select event partners — Warrior Dash and Wanderlust.
There, we created a customized footprint, with product sampling, giveaways, activities, and information points integrated throughout.
5K+ GOL samples distributed in the first two weekends
Thousands of stickers, tattoos, and seed packets distributed
Overwhelmingly positive audience reactions
Average dwell time just over 5 minutes