Delivering Relief @ SXSW

A week long street team stunt at SXSW delivering relief for festival-goers through a splashy fleet of coolers on wheels.


PR Stunt

Influencer Marketing

Production & Logistics


The Ask

Create a 5 day long guerilla experience to deliver relief to SXSW festival goers and line dwellers through a series of street team moments while providing promo offers and creating social buzz.

The Experience

The Experience

We brought an unforgettable presence to Austin for SXSW attendees, starting from pre-event, our Shipt Shoppers delivered customized branded gift boxes to media and influencers, preparing them with the essentials for the week to come. Fun messaging prompted our influencers to open the boxes to find a reusable water bottle, branded portable charger, skincare products, Loop earplugs, Celsius packets and an Instax Mini camera to capture all of their SX memories for the weekend.

Our Cruzin’ Cooler fleet roamed the streets delivering ice cold beverages, fans, sunglasses, and sunscreen to SXSW attendees, perfect for beating the Texas heat. Brand ambassadors stood out amongst the crowds in head to toe Shipt green, down to the light up shoes and hair tinsel, passing out Shipt promo offers.

A larger than life 10ft tall Shopper Chopper targeted key areas delivering delight with festival approved fanny packs filled with relief essentials like Advil, Emergen-C, Celsius packets, and on the go snacks. Our oversized grocery cart caught bystanders attention creating a photographable spectacle to share on socials.


Caught the attention of over a 100k people

High-fived 20k SXSW friends in person

15k people got $15 off their first Shipt order through the promo card giveaway

Hooked up 11k folks with branded swag paper fans, sunscreen, fanny packs, and sunglasses

Chilled out 5k guests with refreshing Celsius and canned water