Design a series of experiences for Instagram’s Dale Tú Creator Program that feel culturally-resonant and successfully drive deeper connections amongst the creators and with the brand. Each experience should feel curated to location and context.
We designed an energetic, high-spirited, and interactive dinner event that celebrated the bold voices of the Dale Tú creators and their Latinx heritage. We engaged guests with reel-worthy elements including an eye catching photo moment, exclusive creator’s Reels projections, live screen-printing session with artist duo Taller De Rafa, vibes by DJ StephCakes, and ending the night with a hot chocolate barista.
During dinner we created conversation flashcards for creators to dig deeper into their heritage and grow closer within the Dale Tú community.
Topping off the occasion was a dance performance by Brayan Llamoza and team.
65 Guests Registered
63 Guests Attended
Over 80 custom screen printed shirts created
Over 300 signature cocktails/mocktails made
100 Hot Chocolates made