Design a series of experiences for Instagram’s Dale Tú Creator Program that feel culturally-resonant and successfully drive deeper connections amongst the creators and with the brand. Each experience should feel curated to location and context.
We designed a vibrant and interactive brunch event that celebrated the bold voices of the Dale Tú creators and their Latinx heritage. To tie into the overall Meta House event for Art Basel we elevated a new Miami venue’s pool deck and dining environments, where we engaged guests with reel-worthy elements including an abstract sculpture piece, a paleta-infused champagne wall, and Miami based DJ, Bonnie Beats.
Live artist, Mayra Mateus created a custom art piece that was later raffled off to one lucky Dale Tú Creator.
Topping off the occasion was a performance by reggaeton violinist, Sebastian Gabriel.
75 Guests Invited
70 Guests Attended
Over 5k views to content posted after the event