Mobile Tour
Pop-Up
Touring Experience
Experiential Marketing
Installations
Staffing
Production & Logistics
Factory360 was tasked with concepting and developing interactive activation recommendations across both 10×10 tabling footprints and scalable truck or pop-up formats. The activations were designed to be fun, engaging, and easily replicable across multiple college campuses, while clearly educating students on the benefits of Grubhub+.
On college campuses filled with clubs, activities, and constant energy, Grubhub showed up to stand out—bringing seriously delicious perks directly to students. A retro mini Airstream wrapped in bold Grubhub branding rolled through campus, instantly drawing attention and setting the stage for a fun, food-forward experience.
Students were invited to stop by for custom Grubhub giveaways, partnered treats, and interactive moments that celebrated campus food culture. The activation blended playful design with practical value, creating an approachable entry point for students to engage with the brand.
Touring across six college campuses nationwide, the Grubhub College Tour encouraged students to sign up for Grubhub+ while highlighting the benefits of integrating the platform with both on- and off-campus dining options—making Grubhub a go-to part of everyday student life.
6 College Campuses Toured Nationally
Over 2,500 Students Signed Up for GH+
Over 10,000 students educated on GH+