B2B / Healthcare
Environmental Design
Creative Technology
Creative Concepting
Production & Logistics
Create a breakthrough, immersive Abbott brand experience at CES 2026 that educates attendees on who Abbott is, what makes the brand unique, and how Abbott health tech innovations help people live fuller, healthier lives.
The space prioritized intuitive storytelling and thoughtful pacing, allowing attendees to engage without cognitive overload.
Blueprint-inspired flooring grounded the environment, while bold blue structures defined distinct zones, each highlighting a key Abbott product. Accent lighting and interactive elements throughout the space invited hands-on engagement and deeper exploration.
The experience showcased Abbott’s life-saving products including iSTAT, Libre Assist and Lingo demos, alongside Ensure and Pedialyte. At the center, a mirrored blue cube served as the booth’s focal point, hosting a personal blood type testing activation. Guests learned the importance of blood donation and received a card with their blood type to wear throughout the convention hall, extending the experience beyond the booth.
71,000+ impressions generated, with strong year-over-year growth (+17.8% vs. 2025; +14.8% vs. 2024)
39,000+ engaged visitors, each spending more than two minutes inside the experience
4.7-minute average dwell time, a significant lift (+53.1% vs. 2025; +69.5% vs. 2024) demonstrating deeper engagement and effectiveness