Bryant Park Takeover

A vibrant 2-day pop up in bustling Bryant Park, handing out free chicken sandwiches while promoting the launch of Chick-fil-A’s coveted Code Moo game.

Food & Beverage

Pop Ups


Graphic Design

Logistics & Permitting

The Ask

To pop up in Bryant Park during lunch hours to giveaway free Chick-fil-A chicken sandwiches while promoting the new online game, Code Moo.

The Experience

The Experience

Amongst all the greenery within Bryant Park, our vibrant red footprint stood out and caught hungry New Yorkers’ attention. With open arms, our friendly brand ambassadors swiftly distributed complimentary chicken sandwiches to those who stopped by. We tasked those who joined us for lunch with a mission to help the herd by playing the online game Code Moo, where they can win weekly food rewards.

By strategically placing QR codes and other interactive elements throughout the event space, we aimed to provide seamless access to information and create an playful experience that encouraged guests to delve deeper into the game and its exciting features.

Chick-fil-A’s new cow merchandise collection was on display front & center for guests to browse and conveniently purchase online.


7500  Chick-fil-A sandwiches given

  • Day 1 – 3500
  • Day 2 – 4000

3000+ QR codes scanned over one day

6% increase in app downloads on  activation days