Bring Your Kids to Work Day

A two week experience in Arlington and Seattle that brought Amazon’s “Bring Your Kids to Work Day” to life like never before. Around 20,000 Amazonians and their families explored hands-on activities, larger-than-life installations, and playful moments designed to inspire curiosity, creativity, and connection, Amazon style.

Sector

Entertainment

Capabilities

Creative Concepting

Production & Logistics

Technology Management

Experiential Production

Graphic Design

Digital Design

The Ask

Amazon asked Factory360 to concept and execute a large-scale, family-friendly "Bring Your Kids to Work Day" experience for 20,000+ attendees packed with hands-on activities, entertainment, and photo-worthy moments highlighting Amazon’s culture of innovation.

The Experience

Factory360 transformed 14 buildings and 5 outdoor areas across Amazon campuses in Arlington and Seattle into a kid-powered world of innovation and fun. Branded welcome kits set the tone for adventure, guiding kids through interactive zones that spotlighted Amazon’s tech, creativity, and commitment to shaping the future.

The experience blended education and play, sparking creativity and curiosity via Future Engineers workshops, Amazon Devices demos, AI photo booths, DIY craft stations, live performances from the Mini Pop Kids and School of Rock, and an Amazon Expo showcasing tomorrow’s tech.

Along with popsicles and cotton candy stations, outdoor areas were packed with playful, interactive moments like a giant coloring box mural, banana swings, mini golf made from Amazon boxes, tic-tac-toe, and oversized Jenga. Superheroes, magicians, local mascots, and bubble performers brought even more playful energy to the space.

Results

19,744 attendees across Seattle and Arlington (76% of the 26,012 registrants)

10,147 children in attendance (51% of the in-person audience)

20+ Amazon Business Teams involved spotlighting innovation, technology, and community impact