Benefit Cosmetics

Win It Beautifully

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Engage consumers at high-profile fashion events through guerrilla marketing campaigns that featured street-level brand ambassadors and social media promotions.


Experience

NY Fashion Week:
Brand Ambassadors engaged with Fashion Week attendees, informing them that liking ‘Benefit Cosmetics’ page on Facebook would make them available to a promotional offer.

NY Tribeca Film Festival:
Brand Ambassadors were given a mobile device with a special photo overlay that, when taking a photo of a consumer, made it seem like the consumer was standing under a personalized marquee with their name lit up while being shot by the paparazzi.

Beauty or Bust:
Consumers had their photos taken at Benefit Cosmetics counters before and after a mascara makeover, uploaded to the Benefit Cosmetics Facebook page. Consumers were also entered to win a trip to LA to appear on E! Fashion Police.

Results

Over 5,000 “Likes” on Facebook
More than 30,000 consumers were engaged on Benefit Cosmetics Products
Over 10,000 Collateral Pieces distributed