Benefit Cosmetics

Win It Beautifully


Engage consumers at high-profile fashion events through guerrilla marketing campaigns that featured street-level brand ambassadors and social media promotions.


NY Fashion Week:
Brand Ambassadors engaged with Fashion Week attendees, informing them that liking ‘Benefit Cosmetics’ page on Facebook would make them available to a promotional offer.

NY Tribeca Film Festival:
Brand Ambassadors were given a mobile device with a special photo overlay that, when taking a photo of a consumer, made it seem like the consumer was standing under a personalized marquee with their name lit up while being shot by the paparazzi.

Beauty or Bust:
Consumers had their photos taken at Benefit Cosmetics counters before and after a mascara makeover, uploaded to the Benefit Cosmetics Facebook page. Consumers were also entered to win a trip to LA to appear on E! Fashion Police.


Over 5,000 “Likes” on Facebook
More than 30,000 consumers were engaged on Benefit Cosmetics Products
Over 10,000 Collateral Pieces distributed


Trip to the French Alps