Mobile Tour
Graphic Design
Styling
Sampling
Production & Logistics
Staffing
Create an interactive mobile pop-up activation, giving families the opportunity to sample school-ready snacks that are available through Shipt.
The Shipt Snack Squad made back-to-school cool with a snack-ified summer mobile tour across Indianapolis, San Antonio, Houston, and Charlotte.
Around a bright green, Shipt-branded airstream, oversized games like “Tic ‘Snack’ Toe” and “Guess Who: Snack Edition” kept families entertained as they sampled a wide variety of lunchbox-ready snacks, all available through the Shipt app.
Each day, the first 50 guests nabbed a customizable bento box to start the school year off strong, and every single guest walked away with a branded tote, coloring postcards, pencils, stickers, and of course, loads of snacks from Shipt!
In-Person Engagements: 4,590
In-Person Impressions: 25,000
Driving Impressions: 750K-1M
Snacks & Drinks Distributed: 11,600
Totes & Swag Distributed: 6,770