Technology
Event Production
Event Design
Installation
Styling
LivePerson tapped Factory360 to design and produce their one-day Spark 2024 conference. Our branding and design solutions spanned registration, stage, and workshop spaces, as well as wayfinding elements throughout the event.
Factory360 produced and curated a brand identity for the event space and conference, seamlessly weaving the LivePerson’s color and story through the venue and all interactions.
Located in Mountain View’s Computer History Museum, guests were immersed in the brand’s tech from the moment they arrived. The custom-designed stage framed each speaker with Spark’s brand colors, while light-lined pillars highlighted the brand and stage programming. Vinyl wraps dressed workshop areas, where guests took photos, interacted with AI experts, and learned how technology can enhance their business models.
Overall, the conference created a visual system that encapsulated LivePerson’s intention of conversation, bringing voice into the digital fold, and creating new out-of-the-box systems for consumers. Through bold color and fresh touches like florals, every corner of the space reflected LivePerson’s company pillars, creating a captivating experience for all attendees.
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