In the world of marketing, designing is no longer about aesthetics alone. It’s about creating experiences that spark emotion and form connections. Remarkable design in marketing has great potential to captivate audiences, evoke emotions, and leave a lasting impression. When brands prioritize remarkable design in their marketing, the benefits are numerous and well-documented.  Factory 360 digs into the top ten benefits of remarkable design for brands today. 

What Is Remarkable Design?

Remarkable design is a term that refers to creations that not only hit all the targets but exceed them. Remarkable design is visually stunning, thought-provoking, and resonates emotionally. It leaves a lasting impression on audiences because it combines creativity, innovation, and strategy to create experiences that are memorable and engaging. 

We talk a lot about remarkable design in visual marketing. A brand’s website theme or visual appeal of a marketing event are examples of where remarkable design can be used to make a big impact. With remarkable design, there’s no way to blend into the background and get lost among competitors. It’s designed to visually and emotionally stimulate audiences and keep them engaged with the brand. 

But, visuals aren’t the only way to tap into remarkable design. It can extend into marketing content, whether it’s an email funnel or weekly blog content. It’s all about creating brand experiences that step outside the norm and grab attention.

10 Benefits of Remarkable Design for Brands 

1. Differentiation and Brand Recognition 

Brands today are dealing with a high level of competitiveness, and it has become harder to stand out from the crowd organically. Remarkable design helps businesses stand out from the competition and establish a strong brand identity. 

A well-designed brand is more likely to be remembered by customers, which is the first step to increasing brand loyalty and brand advocacy. For example, we don’t need to look much further than one of today’s design marketing icons – Apple. 

The brand took a risk and focused on a sleek, minimalist design that was different from what was seen by the brand’s competitors. Today, that sleek design has become synonymous with innovation and sophistication. At the end of the day, consumers are more likely to connect to and advocate for brands with a strong visual identity. 

2. Emotional Connection and Engagement 

Remarkable design has the power to evoke emotions. With emotion, comes connections, and that’s exactly what brands want from their target audience. By using design elements such as color, typography, and imagery, brands can create emotional resonance that leads to higher levels of engagement and, eventually, brand loyalty. 

A great example of this by a major brand is Dove, with its “Real Beauty” campaign. The element of remarkable design with this campaign didn’t have to do so much with bold colors or vibrant themes. Instead, the remarkable element was the powerful imagery and storytelling that challenged traditional beauty standards. 

This campaign did an incredible job of forming an emotional connection, getting the audience engaged, and raising brand loyalty as Dove was willing to stand up against beauty norms. 

3. Increased Conversions and Sales

It’s amazing how remarkable design can have such a direct impact on conversions and sales by creating a more engaging and intuitive experience. In this case, remarkable design can be less about noise and more about simplicity. For example, clear but bold typography, minimized clutter that cuts right to the point and calls to actions that stand out. This is a perfect example of standing out as a brand that makes things simpler for potential customers, rather than bombarding them with the standard conversion banter. 

On the other hand, some brands are able to go all out on aesthetics and experiences that are dynamic, out of the box, and vibrant. The fact that they stand out ignites curiosity, leading to potential sales. 

4. Improved User Experience and Accessibility 

While visual aesthetics are an important element in marketing, remarkable design fuses aesthetics with usability and the user experience. This includes creating experiences that make the brand more accessible and inclusive to new consumers. 

For example, high-contrast colors can make it easier for consumers with visual impairments to navigate a brand’s website. Intuitive navigation is focused on relieving consumer pain points of not being able to get where they want to go quickly. Intuitive designs and clear typography are other examples of how remarkable design can improve the user experience. 

5. Credibility and Trust 

Remarkable design can enhance credibility and trust by creating a professional, polished visual identity. Dynamic design elements that are consistent with brand values and messaging are examples of how to use remarkable design to build credibility and trust. 

This concept follows through with various types of content. For example, a brand that creates blog content isn’t just a regurgitation of what its competitors are doing. Instead, they stretch the boundaries, create content that might not be based on today’s trending topic, but take a risk, and dive into topics and pain points that are important to their consumers at the moment. 

6. Storytelling and Communication 

Remarkable design can help businesses tell their story and communicate their message more effectively. By using design elements such as imagery, typography, and color, businesses can create a visual narrative that resonates with their target audience and communicates their brand values and messaging. 

For example, the website of the outdoor apparel company, Patagonia, uses a design that is optimized for storytelling, with high-quality imagery and compelling narratives that showcase the brand’s commitment to environmental responsibility.

7. Social Media Engagement 

Next on the list of benefits of remarkable design is increased social media engagement by creating a visual identity that is consistent across all channels. At its core, remarkable design is memorable. Audiences can easily recognize and seamlessly move between a brand’s social media channels. There’s also a level of trustworthiness that comes with being highly recognizable and consistent on whatever platform the audience meets the brand on. 

8. Search Engine Optimization 

Search engine optimization is an underutilized benefit of remarkable design. Whether it’s design and typography that makes a site more accessible, dynamic content that keeps audiences engaged and on the page longer, or high-quality imagery that captures attention, all of these are elements that can factor into how search engines rank a sight, and improve organic traffic. 

With SEO, it’s so often the big picture that is focused on. But design nuance, such as remarkable design is one of the lesser addressed details that can make a really big impact. 

9. Customer Experience and Loyalty 

Now we’re getting into the nuts and bolts of how remarkable design benefits brands. If we take a quick glance at all the points above, it all leads to one thing – the customer experience and how it creates brand loyalty. 

Remarkable marketing creates an experience. It offers something different from what the consumer is going to get from anyone else. A positive, memorable customer experience gets brands noticed, and it draws the customer back for more. Remarkable design might not create a loyal customer after the first experience, but they’ll want more, and they’ll come back. It’s these repeat experiences that fuel loyalty. 

10. Competitive Advantage and Market Leadership 

Finally, remarkable design is a sure way to provide a brand with a competitive advantage and market leadership. Through remarkable design, brands stand out, and this gives them the visibility to draw consumers in and prove themselves. It also provides brands with the opportunity to establish confidence and authority, which are key to being seen as a market leader. 

Remarkable Design Builds Strong Brands 

How can remarkable design make a difference for your brand? At Factory360, we’d love to show you. Remarkable design builds strong brands through visual impacts, emotional connections, and customer loyalty. Contact Factory360 today to learn more.