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Influencer Marketing

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No social media platform will ever stop introducing new features and because of this, the way people consume and create content is constantly evolving. For us influencer marketing is all about using social media to connect brands with people who share the same views, interests or goals. We specialize in designing influencer campaign strategies around …

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Sampling

Today’s world is noisier than ever. Consumers are constantly bombarded with promotions that compete for their attention and taste buds every day. Unsurprisingly, media-savvy modern consumers – especially Millennials – are guarded about promotions, and view attempts to engage their valuable thoughts and time with a discerning eye. Buzz fades. Engagement stays. Sampling experiences that …

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Social Media Integration

Social media has become an integral part of our lives. In a flash a poorly conceived tweet, or an unwise Facebook post can create tremendous problems for brands. Yet, social media engagement continues to be imperative as content has become king. Social media holds tremendous promise when applied to experiential marketing, but it also poses …

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Affluent Marketing

Affluent marketing delivers uncommon quality, exclusivity, and exceptional experiences. With such high expectations, every nuance of an affluent marketing experience must be meticulously executed. It is a service that fulfills the promise of unparalleled luxury and entertainment to participants who are accustomed to flawless production value. Extraordinary value. Limited availability. Remarkable status. These qualities represent …

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Strategic Planning

Strategic planning incorporates critical processes and skills that define the vision and objectives for a strategy, and detail what resources and assets will be utilized – and how – to achieve and measure established goals. The primary components of strategic planning include market research and analysis, strategy development and implementation, and accountability protocols that measure …

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Grassroots Programs

The term “authentic” appears often in conversations about marketing to Millennials. This new emphasis on the buzzword “authentic” arises from the confluence of transparency and consumer expectations. Technology and social media have created a nimble and powerful system that quickly exposes any attempts by brands to obfuscate the truth; these digital properties have also created …

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Special Events

Experiential marketing challenges brands to differentiate themselves not only from the competition, but from everything the competition has ever done. Special events require courage with nuance – the ability to execute audacious ideas that don’t appear contrived or unwieldy. From grandiose campaigns that cost millions of dollars to subversive guerilla marketing strategies, the art of …

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Festival Properties

Festivals celebrate the human condition by developing a vision that inspires people through art, values, and shared experiences. As technological advances continue to reshape human communication and interaction, our quality of life is still defined by how we share our time and passions with others. No digital platform can substitute for dancing with friends, camping …

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Design

We believe design should go beyond mere aesthetics and into the mind of consumers to communicate a message. Inherently superior design serves as both form and function in creating spaces that transform our strategy into living, breathing, shareable moments and allow people to feel what a brand stands for. When we pair our network of …

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Public Relations

Public relations has become a crucial part of the fast-paced and hyper-connected world we live in today. A good communications strategy is essential for brands that wish to effectively and quickly communicate their narrative, value proposition, and company news and updates with the world. Though Factory 360 is not a traditional PR agency, we see …

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Pop-up Stores

Pop-up stores should represent a vibrant and rewarding place for content to be generated and for a brand to tell its story. Pop-up stores immediately generate interest because they are short-lived entities – here today, gone tomorrow – and consumers don’t want to miss an opportunity to gain a valuable experience. Pop-up stores are a …

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Property Creation

Property creation requires the creativity of a painter, the business acumen of a strategist, and the vision of a rock star. Before a property can be built and launched, it must be envisioned. From nationwide events to weeklong music festivals, property creation integrates powerful cultural trends with thought-provoking concepts to engage consumers on a more …

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Guerrilla Marketing

Guerrilla marketing seeks to maximum exposure with minimum expense while evading convention. Guerrilla marketing requires an adventurous mindset and attitude and, of course, clients who aren’t afraid to step outside of their comfort zone in order to create a memorable impact with consumers and the public. Most guerilla marketing initiatives do not last very long, …

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Retail Programs

The integration of digital technology into mainstream culture and lifestyles has profoundly impacted the retail industry in myriad ways. The power of location has ceded influence to social media and online shopping that allow customers to shop from the convenience of their digital devices. Brick-and-mortar retail establishments have had to adjust to the evolving shopping …

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Multicultural Marketing

Factory 360 believes the future resides in the ability of people from different backgrounds to share their lives and cultures with each other. Factory 360 asserts that with proper perspective and cross-cultural communication we can, if fact, all get along. Factory 360 knows the rich diversity of its employees and their respective ideas create magic …

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College Programs

Savvy brands have the ability to position their identities and values to align with evolving cultural attitudes. Knowing how to approach and engage a generation with unprecedented levels of digital and social acumen is critical for brands that wish to stay relevant in the coming years. College campuses represent the future of spending habits and …

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Mobile Tours

Mobile tours take decisive planning and vision to meet objectives at scale. When developing a mobile experience it’s important to determine the resources and assets that will be utilized – and how – to achieve and measure established goals. We believe that the primary components of a successful mobile tour are scalability, execution, and design. …

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BRAND ACTIVATION

The best brand experiences are strategically sound and driven by understanding a brand’s purpose. We believe that then you’re able to create longer engagements with consumers; you’re able to form stronger relationships with them. So it’s important that a brand activation has the elements in place that allow your audience to relive an experience and …

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Talent Procurement

“If you were to ask me what I want to do, I don’t want to be a celebrity, I want to make a difference.” – Lady Gaga Talent procurement, in essence, is matchmaking. Finding the ideal performer, artist, or celebrity to participate – or headline – a particular event requires the ability to align values …

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Promotions

Today’s world is noisier than ever. Consumers are constantly bombarded with promotions that compete for their attention and dollars every day – whether they are commuting to work on the subway or dancing in the rain at a music festival. Unsurprisingly, media-savvy modern consumers – especially Millennials – are guarded about promotions, and view attempts …

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Model Network

Every brand has a particular style, look, and personality. Considering the myriad marketing strategies designed to showcase a brand’s unique identity, values, or products, model networks must offer a variety of models that can work within a wide range of contexts and settings. Influential model networks are able to balance challenging, rigorous assignments with versatile …

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Sponsorship Activation

Sponsorship Activation requires a deep understanding of brand synergy to ensure strong affiliations are formed and intelligently promoted to vetted demographics. Sponsorships represent the alignment of shared values and goals, and can be profitable marketing opportunities for harmonious partnerships. Sponsorship activations delegate responsibilities and expectations, with the involved parties negotiating some level of benefit to …

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Experiential Marketing

Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty. TV …

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Event Production

Many feel that possibilities are limited only to the physical boundaries of modern engineering and the creative capacities of human minds at work. But to us, this isn’t work. Factory 360 prides itself in creating unique and profound experiences that you will never forget. From sleek product launches and large music festivals to tradeshows and …