Q: How many experiential marketing activations make sense?
A: In our experience, the most successful experiential marketing activiations take place consistently limiting experiential marketing events to one location or time would exclude many consumers and fail to promote a brand to its best potential. For brand transformation, Factory 360 strongly suggests a series of events that integrate social media, and of course, fun! By committing to a certain number of events per year, our clients can expect their brands to have the greatest impact and achieve maximum exposure.
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