Q & A: How Do We Build Buzz for Experiential Marketing Events?

Answer: In the age of Facebook, Twitter, and Instagram, the obvious answer is: social media.

At Factory 360, we integrate social media from the very beginning of any experiential marketing campaign. Aside from serving as a cost-effective way to generate buzz, social media will enhance a brand's online presence and make it easier to access the fun of experiential marketing events. Plus, we want to ensure that even one event will grab the attention of millions.

Using social media networks to spread comments, updates, and images about marketing events will not only expand a brand's audience effortlessly, but will also help make special events go viral.