October 13, 2014
activationbrandbrand ambassadorsbrandingeventevent marketingexperiential marketingfootprintmarketingpicturessocial mediatestimonialsvideo
1. Show off your Brand Ambassadors: Take a group shot.
-Providing a picture of your Brand Ambassador’s all together shows the camaraderie and team bonding of your staff members. Furthermore, brand ambassadors are the face of any experiential marketing activation. These are the members of the team that will leave a lasting impression on consumers, so why not show them off to your clients on social media?!
2. See the bigger picture: Take a picture of the entire event footprint.
-It’s a good idea to capture the event footprint at every experiential marketing event your agency is involved with. Not only is it helpful to keep a record of your activations but also it is helpful to promote the type of footprints your company is able to dream up. By sharing these photos on your company’s social media channels, your company continues to astonish influencers and engage new followers with your innovative ideas!
3. Work in Progress: Photograph the client event activation.
-While there are a few members of a team who are able to work an event, many others who are involved with an experiential marketing activation are unable to see it actually come to fruition. By photographing an activation throughout an event, a successful activation can be illustrated to other members of the agency team, as well as to client contacts.
4. Size up the field: Make sure to take pictures of your competitors.
-While at an event, always take photos of the other experiences taking place around you and note what other sponsors are doing. To work in this industry, one must always be aware of the experiential activations that have occurred before in order to produce innovative ideas each and every time.
5. Inspire, shout, and count: Snap photos that people want to share.
– Remember to capture shots that don’t just showcase how great the event is, but photos of participants engaging with the brand in a way that will make them want to share it on their social media feeds. These are valuable channels that help promote, amplify, and even measure your brand’s event. Make sure to take advantage of technology to maximize exposure and measure the experience.
6. Tell a story: Shoot before and after pictures.
– Taking pictures of an event experience before and after an event is bustling with attendees illustrate consumers interacting with the brand within the event footprint. This helps demonstrate to the client the consumer experience but also the popularity of an event. (Because you’ll need at least one before picture and one after, this step counts as the final two photos for our tally of seven. But “there are 7 bullets here?!” you say, well, read on…)
7. (BONUS) Let the people speak for you: Capture video testimonials, if you can.
– Sometimes a picture can only do so much. Video at events is able to capture consumer testimonials when they matter most: when they engage with the brand. Clients love to hear exactly what their consumers were thinking during the event experience and give important insight on the brand. Great testimonials are critical ways in proving an experiential marketing event was a success without just saying so.