The partnership is designed to help FIU students navigate the new, digital marketing landscape and train them utilizing real world experiences to prepare them for post graduation.  As the world continues to turn digital following COVID-19, it is more important than ever to understand the intersection of experiential marketing in the offline and online worlds and how the two must work in unison.  To continue reading the article, visit https://www.miamiherald.com/opinion/op-ed/article258228783.html