AdWeek: Factory 360’s Michael Fernandez on Univision vs. Telemundo

Who’s got the edge?

With such different approaches, is it possible to say that either Univision or Telemundo has the upper hand?

Michael Fernandez, president of experiential marketing agency Factory 360, gives a slight advantage to Telemundo, as it can work with other NBCU properties with a built-in millennial base. “Univision is force-fitting themselves into the equation,” he says. “They are trying to create something when they don’t have equity with millennials.”