July 1, 2014
Factory 360’s Michael Fernandez was quoted in an Adweek article entitled, “Univision and Telemundo Are Battling It Out on the Digital Front.” Michael answered the question, “who’s got the edge:”
Who’s got the edge?
With such different approaches, is it possible to say that either Univision or Telemundo has the upper hand?
Michael Fernandez, president of experiential marketing agency Factory 360, gives a slight advantage to Telemundo, as it can work with other NBCU properties with a built-in millennial base. “Univision is force-fitting themselves into the equation,” he says. “They are trying to create something when they don’t have equity with millennials.”