NEW YORK, June 7, 2017 /PRNewswire/ — Factory 360, the nation’s fastest growing Experiential Marketing Agency, has hired industry veteran Tom Tromba to lead its growing Account Service department. Mr. Tromba joins the management team at Factory 360 as Executive Vice President of Accounts. Tom comes to Factory 360 from Dentsu’s MKTG in NYC where he led the Diageo and RJR business.
Experiential Industry Leadership
Tom brings over 20 years of Agency account leadership to Factory360, having led integrated Marketing programs for some of the world’s most iconic brands, including Diageo, NFL, MasterCard, and AB-InBev. He spent the past 11 years leading the strategic development as well as Execution of Consumer / Trade Influencer platforms for Diageo and RJ Reynolds.
As the EVP of Account Services at Factory 360, Tom will be charged with providing strategic thought leadership across all agency client businesses, while leading the cross-functional agency team in consistently delivering innovative consumer engagement experiences from retail events & promotions to fully integrated, large-scale experiential platforms.
He brings a passion for the fast-paced events industry and a wealth of marketing experience having worked across multiple disciplines (Experiential, Sports Marketing & Sponsorships, Advertising, Shopper/Trade Marketing) over his career.
“We are thrilled to have somebody of Tom’s caliber and experience join our growing family and look forward to continued growth with Tom’s vision,” says Michael Fernandez Factory 360 Founder and CEO.
About Factory 360
Factory 360 Experiential Marketing was founded in 2007 by Marketing industry veteran Michael Fernandez after working client –side for many years and seeing the need for an experiential agency founded by classically trained brand marketers. Factory 360 specializes in Experiential Marketing for CPG, Auto, Wine/Spirits, Technology, Telecom, Travel, Fashion, Media, as well as many other industries. Factory 360 has made the Inc. 5000 list the past 5 years in a row and Crain’s Fast 50 growing companies in NYC 2015 and 2016. Factory 360 is headquartered in NYC with a West Coast Office in San Francisco. Factory 360 counts among its clients – Logic, Metro PCS, Aaron’s, ESPN, Consumer Reports, IDT, TVLAND, Square, The Limited 2, Amazon Prime, and Casper.