Factory360 brings on New Leadership
Experiential Industry Leadership
Tom brings over 20 years of Agency account leadership to Factory360, having led integrated Marketing programs for some of the world's most iconic brands, including Diageo, NFL, MasterCard, and AB-InBev. He spent the past 11 years leading the strategic development as well as Execution of Consumer / Trade Influencer platforms for Diageo and RJ Reynolds.
As the EVP of Account Services at Factory360, Tom will be charged with providing strategic thought leadership across all agency client businesses, while leading the cross-functional agency team in consistently delivering innovative consumer engagement experiences from retail events & promotions to fully integrated, large-scale experiential platforms.
He brings a passion for the fast-paced events industry and a wealth of marketing experience having worked across multiple disciplines (Experiential, Sports Marketing & Sponsorships, Advertising, Shopper/Trade Marketing) over his career.
"We are thrilled to have somebody of Tom's caliber and experience join our growing family and look forward to continued growth with Tom's vision," says Michael Fernandez Factory360 Founder and CEO.
About Factory 360
Factory360 Experiential Marketing was founded in 2007 by Marketing industry veteran Michael Fernandez after working client –side for many years and seeing the need for an experiential agency founded by classically trained brand marketers. Factory360 specializes in Experiential Marketing for CPG, Auto, Wine/Spirits, Technology, Telecom, Travel, Fashion, Media, as well as many other industries. Factory360 has made the Inc. 5000 list the past 5 years in a row and Crain's Fast 50 growing companies in NYC 2015 and 2016. Factory 360 is headquartered in NYC with a West Coast Office in San Francisco. Factory360 counts among its clients – Logic, MetroPCS, Aaron's, ESPN, Consumer Reports, IDT, TVLAND, Square, The Limited Too, Amazon Prime, and Casper.