Q. What is the key to a successful experiential marketing campaign?

A: Before planning and executing a successful experiential marketing campaign, it is essential for everyone onboard to know the client’s brand. After all, experiential marketing events are meant to send a message and leave a lasting impression.

If a client has a difficult time verbalizing what its brand is about, chances are that its audience is just as confused. Factory 360 helps clients clarify what they want to convey before moving forward with an experiential marketing campaign.

Fine-tuning a brand’s message could make the difference between an event that falls flat, and one that consumers can’t stop talking about.

Photo: BusinessNewDaily

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