July 22, 2014
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Q: Which brands can benefit from experiential marketing?
A: Experiential marketing activations are ideal for all brands – especially those that want to place their products in the actual hands of a consumer.
It’s clear many consumers like to see, touch, and sometimes–even taste–before they buy a product. For example, food, beverages, cool tech devices, and cutting-edge apps are often best appreciated when they are sampled within a fun or special setting.
In addition, if a product is misunderstood or too complicated to “get” from print / traditional advertising, experiential marketing activations can help clear up any confusion with short, in-person demos. These live moments also help to reinforce the message of traditional above-the-line campaigns.
In our experience, consumers appreciate that brands are making the effort to connect with them in-person, which ultimately leads to long-term conversions for many of our clients products and services.