Q: How can we ensure our message is consistent across all of our activations?

A: A consistent message is key, and a creative team must keep this in mind before launching an experiential marketing campaign.

Regardless of the context or nature of an event, consumers should always be able to recognize and connect with the brand’s key message. A brand with multiple personalities could potentially distract consumers and send them looking for a less confusing product.

Using clients’ advertising and marketing materials, such as television commercials, billboards, and radio ads, Factory 360 makes sure to streamline a brand’s message across all mediums—a “must” for fun and successful experiential marketing events.

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